Editor's Choice
Another corporate fund bites the dust
|The Nissan Superannuation Plan will be wound up on July 31, almost 50 years on from its creation.
Spaceship appoints new chief risk officer
|Spaceship has tapped a former ASIC and APRA operative to be its new chief risk officer.
Seven fund managers scoop up First Sentier mandates
|Colonial First State (CFS) flags it will appoint seven new managers to take over several mandates that will be vacated by First Sentier Investments (FSI) following the shock closure of four local investment teams.
LGT Crestone launches new investment solution
|LGT Crestone has introduced a new investment solution for its clients, offering access to alternatives.
Products
Featured Profile
Matt Gaden
HEAD OF AUSTRALIA
JANUS HENDERSON INVESTORS (AUSTRALIA) LIMITED
JANUS HENDERSON INVESTORS (AUSTRALIA) LIMITED
Helping investors traverse financial markets and build their wealth during the peaks and troughs is Janus Henderson Investors head of Australia Matt Gaden's game plan. He tells Karren Vergara why in this long game of investing, active management wins.
Whilst it might appear that banks are spending a 'fraction' of their budgets on superannuation advertising, they are able to leverage their existing brand advertising - and the research shows a sizeable spend for banks advertising generally. Banks also spend a lot on distribution through their branches, where they have targets to up sell other products including superannuation as well as referrals to their financial planners. How much of this process is allocated towards the superannuation spend, I wonder?
My comment is not a dig at how banks do business but I don't believe a comparison can be made that simply to the spend by industry funds.
It's common knowledge that funds lose members to the well known retail brands and their associated financial planning networks. Industry funds are still relatively young in the market and they need to be able to develop their brand, awareness and distribution strategies like any other business.
The scale defence looks a little pie in the sky when you consider Australian Super is about to increase insurance premiums by up to 75%.
Why does no one ask how the trustees/directors of industry super funds benefit from having more funds under advice and more members.
It would be pretty clear that these funds are not run only to profit members when their remuneration packages are exposed.